Press releases are a powerful marketing strategy for businesses of all sizes. They are a efficient search engine optimization (search engine optimization ) instrument, increasing traffic and revenue.
In case you haven’t discovered this strategy, you will be surprised at how successful it is, particularly when combined with social media marketing.
The main difference is that you reach your clients directly. You are your own purveyor of information, and you can present your tales in any way which suits you, and if you desire.
But, you should still plan to be as objective as possible about what you promote. Stick with the facts. Write your press releases at the third person, and include relevant quotes, just as you would if you were composing for journalists. to Help You to Get the Best Results from Your Releases
Here are three tips that will enable you to get success.
Although you now have the opportunity to deal with your clients directly, without going through conventional media, you need to still make it as easy as possible for journalists to cover your information.
Create a media centre on your website, to which you print all of your media releases. This gives it journalists a useful history of your operations, a lot of info about your business, and may even inspire fresh stories in traditional media.
Of course, your media center can also be great for the clients. Your customers will learn more about you and about your enterprise. This builds trust and credibility.
2. Create a Downloadable Press Kit for Members of the Media
PR has many viewers. You know who the stakeholders are in your business. Your stakeholders will include your customers, your employees, your suppliers, and also in case you’re a publicly listed company, will comprise your shareholders too.
Therefore although you should produce a downloadable press kit primarily for journalists, then it will likewise be downloaded by others. Ensure it is useful for your entire viewers.
Your routine promotions will lead to greater traffic your site. It is going to also lead to a growth in sales. But much of the traffic is going to be wasted unless you have a way of getting names and email addresses.